In this project, the team ZIKZAK managed to combine the functional logistics of the retail space in the Caravan shopping and entertainment center with the style of an innovative brand.
What is the “trick” of the project for the GLO brand: we managed to turn the brand philosophy, stylish bright design and interactive consumer journey into an applied volumetric space.
41m² in cooperation with contractors, ZIKZAK created a tangible world of non-material sensations, materialized anticipation, embodied non-personalized fantasy.
Everyone in their own way perceives the offline world of GLO, invented by us and has no analogues. This is where the virtual representation of the product comes to life. Product showcases, personal feeling and communication with a consultant represent a new product better than any chatbot.
The logistics of the store space is divided into three zones: acquaintance, testing, purchase. The client goes through all three locations in case of initial acquaintance and testing of the product, or in transit enters the purchase area if the product is already familiar. New tastes – new sensations – new purchases.
Introducing the world of GLOstarts with the exterior of the store. Visitors to the mall see a stylish black design with bright accents of the brand’s colors: lilac, pink, azure, smoky gray.
The buyer is literally drawn into the zone of acquaintance with the Blowse and discover product. Curiosity awakens the cave effect: the mysterious dark background of the porcelain stoneware and the black ceiling with vertical transverse stripes contrasts with the bright fabric Led panels that are visible through the wide portal of the entrance.
The acquaintance continues with the client’s first steps in the world of GLO.Showcase walls are “alive”, they flicker and create a floating effect. The luminous panels are decorated with a print specially developed for the project – a weightless moire haze draws attention to the showcases with the presented novelties. The dynamic rhythm of the space unobtrusively guides the customer towards the shopping area.
In the center of the store are bright rectangular cabinets with exhibited samples. The Lego showcase in black, azure and pink stands out against the dark background of the floor and ceiling, combined with colored poufs for visitors.
The unique trial zone is made in a multisensory design: the consumer is influenced by the rhythms of music, color and light, which sharpen the taste of the product.
How it’s done. We have created a light cube from 500x500mm luminous panels, behind which are hidden LED lamps.
The trial zone panels consistently change the color scheme in the brand’s shades.
The dark design of the entrance area around the perimeter marks out the area for testing the product, encourages interest in experiencing new flavors.
Cubature supported by colorful pouf cubes for visitors and minimalist tables for almost invisiblex coasters.
Bright vertical blinds against the backdrop of light panels blur the boundaries, do not distract customers from the product and at the same time serve as an interactive advertisement for the store for passing visitors
The absence of partitions with a sales area allows the consultant to maintain contact with clients.
The sales area is highlighted by a volumetric LED panel under the consultant’s work desk… The seller is constantly in front of a large screen with a rotating product advertisement. The whole space is constantly in motion, creates the impression of a living organism.
Timing.In this project, everything was a little unusual, even our working calendar suddenly turned into a lunar one. Exactly 28 days passed from the moment of acquaintance with the floor plan, development of the concept and testing of a unique light cube made of LED panels to the approval of the project by the customer.
After 2 months, the store received its first visitors.
This publication does not contain product advertisements and is presented as a portfolio of the studio ZIKZAK.